Predicting the Evolution of HRM: Challenges and Opportunities with Generative AI

Marley   Garrison Woods

doi:10.5678/h5vnwa07

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Published: 2025-09-17

Updated: 2025-09-17

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2025-09-17 (3)

2025-08-19 (2)

2025-08-19 (1)

DOI: https://doi.org/10.5678/h5vnwa07

Keywords:

AI-driven HR strategies, Skills gap, Talent management, Ethical AI, Workforce development, AI in recruitment, Human Resource Management (HRM), Generative AI

Marley Garrison Woods

Escuela de Administración de Negocios de Educación Superior, Brazil

https://orcid.org/0009-0003-9803-1170

Abstract

The rapid evolution of Generative AI poses significant difficulties and revolutionary potential for Human Resource Management (HRM). This chapter examines the increasing influence of Generative AI in transforming conventional HRM processes, encompassing recruiting, talent management, workforce development, and organizational planning. The incorporation of AI offers enhanced efficiency and data-informed decision-making; nevertheless, it also presents intricate ethical dilemmas, especially around prejudice, privacy, and transparency. This report forecasts the future direction of HRM as it addresses these challenges, providing insights into how HR directors may utilize Generative AI to foster more innovative, inclusive, and agile businesses. The chapter finishes with a prospective study of the ongoing impact of AI technologies on HRM, highlighting the necessity for adaptive tactics and ethical frameworks.

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Vol. 1 No. 1 (2025): August Issue

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Articles

Author Biography

Marley Garrison Woods , Escuela de Administración de Negocios de Educación Superior, Brazil

Dr. Marley Garrison Woods is an accomplished lecturer and translator. Dr. Marley Garrison Woods is a distinguished academic affiliated with the Escuela de Administración de Negocios de Educación Superior in Brazil. With a strong background in business administration and higher education, Dr. Woods has contributed significantly to the development of innovative teaching practices and research in management sciences. Her academic focus includes organizational leadership, educational policy, and strategic management in emerging economies. At her institution, she actively shapes curriculum design, mentors students, and fosters academic-industry partnerships. Dr. Woods is recognized for her interdisciplinary approach, blending theory with practice to prepare students for complex, real-world challenges in the business sector. Her work often highlights the intersection of education and entrepreneurship, especially in Latin American contexts. Through research publications, conference presentations, and institutional leadership, Dr. Woods continues to influence the evolution of business education in Brazil and beyond. She remains committed to promoting academic excellence and sustainable development through higher education..

How to Cite

Predicting the Evolution of HRM: Challenges and Opportunities with Generative AI. (2025). Research Journal of Maaref University of Applied Sciences, 1(1), Pages 10. https://doi.org/10.5678/h5vnwa07 (Original work published 2025)

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